Curriculum
Master of Science in Integrated Marketing Communications (MSIMC)
Prerequisite Courses: 4
Depending upon the student's academic background, the business core prerequisites may be waived, reducing the total number of courses to 14.
| • ACCT 400 | Financial Accounting for Decision Making |
| • MARK 460 | Marketing Management |
| • ISOM 491 | Managerial Statistics |
| • MGMT 470 | Organizational Behavior |
Core Courses: 5
All MSIMC students are required to take these courses.
| • MARK 467 | Consumer Behavior (taken prior to MARK 464) |
| • MARK 464 | Integrated Marketing Communications |
| • MARK 461 | Research Methods in Marketing |
| • MARK 441 | Business Ethics |
| • MARK 664 | Integrated Marketing Communications Campaigns |
Elective Courses: 9
| • MARK 462 | Business-to-Business Marketing |
| • MARK 463 | Sales Force Management |
| • MARK 465 | International Marketing |
| • MARK 466 | Strategic Marketing in Europe |
| • MARK 468 | Principles of Internet Marketing |
| • MARK 562 | Database Marketing Strategy |
| • MARK 563 | Sales Promotion Strategy |
| • MARK 564 | Brand Equity and Marketing Strategy |
| • MARK 565 | Integrated Public Relations |
| • MARK 566 | Integrated Media Planning |
| • MARK 567 | Consumer Relationship Management: Models & Analytical Techniques |
Up to four electives may be taken from the graduate business offerings outside marketing classes listed above.
Students interested in careers in Internet or database marketing are encouraged to consider courses in e-commerce, data warehousing, or related areas from the extensive offerings in Loyola's highly respected masters’ degree program in information systems management.