Loyola University Chicago

Quinlan School of Business

Curriculum

Master of Integrated Marketing Communications (MSIMC)

Completion of the Integrated Marketing Communications program requires 12 courses, with additional prerequisite courses depending on academic background.

Current Students
Students who began the program before Fall 2016 may pursue the program curriculum in effect when they entered their program or may switch to the revised curriculum outlined below. More details →
Prerequisites (3)*Credits
MARK 460: Marketing Management 3
ISOM 491: Managerial Statistics 3
HRER 417: Managing and Motivating in the Workplace 3
Core Courses (4)Credits
MARK 467: Consumer Behavior (taken prior to MARK 464) 3
MARK 464: Integrated Marketing Communications 3
MARK 461: Research Methods in Marketing 3
MGMT 441: Business Ethics 3
Electives (Choose 8)**Credits
MARK 462: Business-to-Business Marketing 3
MARK 463: Sales and Strategic Leadership 3
MARK 465: International Marketing 3
MARK 475: Cross-Cultural Dimension of International Management & Marketing 3
MARK 468: Digital Marketing 3
MARK 562: Database Marketing Strategy 3
MARK 563: Sales Promotion Strategy 3
MARK 564: Strategic Brand Management 3
MARK 565: Integrated Public Relations 3
MARK 566: Integrated Media Planning 3
MARK 567: Customer Relationship Management 3
Special Topics Course in Marketing 3
Other Graduate Business Courses (up to two courses) 3

* The prerequisite requirement is met if you have completed a minimum of one undergraduate course (3 credit hours) of comparable content in the prerequisite subject area within the last seven years with a grade of B (or equivalent) or higher if the course is determined appropriate by their academic advisor.

** Up to two electives may be taken from the graduate business offerings outside marketing classes listed above.

Students interested in careers in Internet or database marketing are encouraged to consider courses in e-commerce, data warehousing, or related areas from the extensive offerings in Loyola's highly respected masters’ degree program in information systems management.