Title/s: Associate Professor
Office #: Maguire 388
Kaefer, F., C.M. Heilman, S.D. Ramenofsky. "Differences in the Spending of Husbands and Wives on Products Used by Only One Spouse." Journal of Marketing Theory and Practice. 20.3 (2012). 307-317.
Kaefer, F., C.M. Heilman, S.D. Ramenofsky. "The impact of a wife's budgetary and romantic attitudes towards luxury goods on their self-purchases and purchases made for them by their husbands." Journal of Retailing and Consumer Services. 19.3 (2012). 297-303.
Lambrecht, K., F. Kaefer, S.D. Ramenofsky. "Sportscape Factors Influencing Spectator Attendance and Satisfaction at a Profesional Golf Association Tournament." Sport Marketing Quarterly. 18.2 (2009). 165-172.
Kaefer, F., C. Heilman, S.D. Ramenofsky. "A Neural Network Application to Consumer Classification to Improve the Timing of Direct Marketing Activities." Computers & Operations Research. 32.10 (2005). 2595-2615.
Presentation of Refereed Papers
Kaefer, F., K. Lambrecht, S. Ramenofsky. "Sportscape Factors Influencing Spectator Satisfaction: A case study in professional golf." North American Society for Sport Management Conference (NASSM). Columbia, South Carolina. 2009.
Heilman, C, F. Kaefer, S. Ramenofsky. "Luxury Good Expenditures of Husband and Wife Dyads Incorporating User Attitudes." Association for Consumer Research (ACR) Conference. Orlando, Florida. 2006.