Loyola University Chicago

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Loyola University Chicago

Quinlan School of Business

Faculty

Lauren I. Labrecque

Title/s: Assistant Professor

Office #: Maguire 434

Phone: 312.915.6667

E-mail: llabrecqueAT LUC DOT edu

External Webpage: http://www.laurenlabrecque.com/

Degrees

Research Interests

Courses Taught

Awards

Social Media Think:Lab Thought Leaders’ Summit, Invited Participant, 2012 


Best Reviewer Award, Direct/Interactive Marketing Research Summit, 2011  


Isenberg School of Management, UMass, Top Doctoral Student Researcher Award, 2010 


AMS Doctoral Dissertation Proposal Competition Award Runner-up, 2010 


SMA Doctoral Dissertation Proposal Competition Award Winner, 2009  


AMA-Sheth Doctoral Consortium Fellow, Georgia State University, 2009 


Eugene M. Isenberg Fellow, UMass Amherst (research in Marketing and Technology), 2007

Selected Publications

Refereed Articles

Labrecque, L.I. "Fostering Consumer-Brand Relationships in Social Media Environments: The Role of Parasocial Interaction." Journal of Interactive Marketing. (2014).

Biswas, D., L.I. Labrecque, D.R. Lehmann, E. Markos. "Making Choices while Smelling, Tasting, and Listening: The Role of Sensory Similarity or Dissimilarity when Sequentially Sampling Products." Journal of Marketing. (2014).

Barger, V.A., L.I. Labrecque. "An Integrated Marketing Communications Perspective on Social Media Metrics." International Journal of Integrated Marketing Communications. (2013).

Labrecque, L.I. "Consumer Power: Evolution in the Digital Age." Journal of Interactive Marketing. 27.4 (2013).

Shultz, D.E., M.P. Block, L.I. Labrecque. "Consumer Retailer Preference and Facebook: Friends or Foes?" International Journal of Integrated Marketing Communications. (2013). 7-18.

Labrecque, L.I., V.M. Patrick, G.R. Milne. "The Marketers’ Prismatic Palette: A Review of Color Research and Future Directions." Psychology & Marketing. 2 (2013). 187-202.

Labrecque,L.I., G.R. Milne. "To be or not to be different: Exploration of norms and benefits of color differentiation in the marketplace." Marketing Letters. 24.2 (2013). 165-176.

Rosenbaum, M.S., I. Moraru, L.I. Labrecque. "A Multicultural Service Sensitivity Exercise for Marketing Students." Journal of Marketing Education. 35.1 (2012). 5-17.

Labrecque, L.I., G.R. Milne. “Exciting Red and Competent Blue: The Importance of Color in Marketing.” Journal of the Academy of Marketing Science. 40.5 (2012). 711-727.

Labrecque, L.I., G.R. Milne, J.W. Peltier, J.E. Phelps. “The Viability of Removing Personal Information from Online White Page Directories: Are Consumer Perceptions Aligned with Reality?” Journal of Consumer Affairs. 46.2 (2012). 345-356.

Shultz, D.E., M.P. Block, L.I. Labrecque. “Consumer Retailer Preference and Facebook: Friends or Foes?” International Journal of Integrated Marketing Communications. (2012). 7-18.

Khare, A., L.I. Labrecque, A.K. Asare. “The Assimilative and Contrastive Effects of Word-of-Mouth Volume: An Experimental Examination of Online Consumer Ratings.” Journal of Retailing. 87.1 (2011). 111-126.

Labrecque, L.I., E.C. Markos, G.R. Milne. “Online Personal Branding: Processes, Challenges, and Implications.” Journal of Interactive Marketing. 25.1 (2011). 37-50.
 
Labrecque, L.I., A.S. Krishen, S. Grzeskowiak. “Exploring Social Motivations for Brand Loyalty: Conformity versus Escapism.” Journal of Brand Management. 18 (2011). 457-472. 


Nagpal, A., A. Khare, T. Chowdhury, L.I. Labrecque, A. Pandit. “The Impact of the Amount of Available Information on Decision Delay: The Role of Common Features.” Marketing Letters. 22.4 (2011). 405-421. 


Labrecque, L.I., G.R. Milne, J. Peltier, J.E. Phelps, D. Thompson. “Oops I did it Again: What Students Need to Know about Managing Information in a Social Media World.” Journal of Advertising Education. 15.1 (2011).

Khare, A., L.I. Labrecque, A.K. Asare. "The Assimilative and Contrastive Effects of Word-of-Mouth Volume: An Experimental Examination of Online Consumer Ratings." Journal of Retailing. 87.1 (2011). 111-126.

Khare, A., A. Nagpal, T. Chowdhury, L.I. Labrecque, A. Pandit. "The Impact of the Amount of Available Information on Decision Delay: The Role of Common Features." Marketing Letters. 22.4 (2011). 405-421.

Labrecque, L.I., A.S. Krishen, S. Grzeskowiak. "Exploring Social Motivations for Brand Loyalty: Conformity versus Escapism." Journal of Brand Management. 18 (2011). 457-472.

Milne, G.R., L.I. Labrecque, C. Cromer. “Toward an Understanding of the Online Consumer’s Risky Behavior and Protection Practices.” Journal of Consumer Affairs, 43.3 (2009). 452-476.

Brashear, T.G., A.K. Asare, L.I. Labrecque, P.C. Motta. “A Framework for Social Responsible Retailing (SRR) Business Practices.” Revista de Administração FACES Journal. 7.2 (2008). 11-28.

Book Chapters

L.I. Labrecque, S.H.A. Zanjani, G.R. Milne. "Authenticity in Online Communications: Examining Antecedents and Consequences." Online Consumer Behavior: Theory and Research in Social Media, Advertising, and E-Tail. Ed. Angeline G. Close. New York, New York: Routledge, Taylor and Francis Group, 2012.

Markos, E.C., L.I. Labrecque, G.R. Milne. "Web 2.0 and Consumers’ Digital Footprint: Managing Privacy and Disclosures Choices in Social Media" Online Consumer Behavior: Theory and Research in Social Media, Advertising, and E-Tail, Ed. Angeline G. Close. New York, New York: Routledge, Taylor and Francis Group, 2012.

Presentation of Refereed Papers 

Biswas, D., L.I. Labrecque, D. Lehmann. "Love at First Sight or at First Smell? Order Effects of Olfactory and Visual Cues.”  Association for Consumer Research North American Conference. Vancouver, British Columbia.  4-7 October 2012.

Biswas, D, L.I. Labrecque, D. Lehmann. "Order Effects of Sampling Sequential Products with Similar Versus Dissimilar Sensory Cues.” Association for Consumer Research North American Conference. Vancouver, British Columbia.  
4-7 October 2012.

Rosenbaum, M., L.I. Labrecque, I. Moraru. “Bringing Cultural Diversity to Service Marketing Courses: A SERVQUAL Exercise.”  Academy of Marketing Science National Conference. New Orleans, LA.  15-20 May 2012.  


Labrecque, L.I. “Fostering Social Media Relationships: The Role of Parasocial Interaction,” Academy of Marketing Science National Conference. New Orleans, LA.  15-20 May 2012.

Drenten, J., K. McManus, L.I. Labrecque. “Gone but Not Forgotten: Exploring the Underlying Meaning and Motives in Gift-Giving to the Deceased.” pAcademy of Marketing Science National Conference. New Orleans, LA.  15-20 May 2012. 


Biswas, D., D.R. Lehmann, L.I. Labrecque, E. Markos. “Order Effects of Sampling Similar Versus Dissimilar Experiential Products.” presented at the American Marketing Association Winter Educators’ Conference.  St. Petersburg, Florida. 
 17-19 February 2012.

L.I. Labrecque, S.H.A. Zanjani, G.R. Milne. “Authenticity in Online Communications: Examining Antecedents and Consequences.” presented at the Direct/Interactive Marketing Research Summit. Boston, Massachusetts. 1-3 October 2011. 


Biswas, D., L.I. Labrecque, D.R. Lehmann.“Seeing First or Smelling First? Order Effects of Sensory Cues on Product Evaluations.”  American Marketing Association Summer Educators’ Conference. San Francisco, California. 5-7 August 2011. 


Zanjani, S.H.A., L.I. Labrecque, G.R. Milne. “Authenticity in Online Communications: Examining Antecedents and Consequences.” Academy of Marketing Science National Conference.  Coral Gables, Florida. 24-27 May 2011. 


Biswas, D., D.R. Lehmann, L.I. Labrecque, E. Markos. “Order Effects of Sampling Experiential Products: The Role of Product Similarity.” Academy of Marketing Science National Conference. Coral Gables, Florida. 
24-27 May 2011.

Biswas, D., L.I. Labrecque, D.R. Lehmann. “The Impact of Sensory Order on the Expected Taste of Foods.” American Marketing Association Winter Educators’ Conference. Austin, Texas. 18-20 February 2011.

Labrecque, L.I., E.C. Markos, G.R. Milne. “The Personal Branding and Privacy Tradeoff.” Direct/Interactive Marketing Research Summit. San Francisco, California. 9-10 October 2010.

Labrecque, L.I., A.S. Krishen, S. Grzeskowiak. “Social Motivations for Brand Loyalty.” Direct/Interactive Marketing Research Summit. San Francisco, California.  9-10 October 2010.

Labrecque, L.I., G.R. Milne. “Exciting Red and Competent Blue: Liking Color to Brand Personality.” (Invited presentation and dissertation proposal competition runner-up). Academy of Marketing Science National Conference. Portland, Oregon. 26-29 May 2010.

Labrecque, L.I. G.R. Milne. “Exciting Red and Competent Blue: Liking Color to Brand Personality.” American Marketing Association Winter Educators’ Conference. New Orleans, Louisiana. 18-22 February 2010.
 
Labrecque, L.I. “Competent Blue and Sophisticated Purple: Examining the Link between Color and Brand Personality.” (Invited presentation and dissertation competition winner). Society for Marketing Advances. New Orleans, Louisiana.  4-7 November 2009.
 
Milne, G.R., L.I. Labrecque, E.C. Markos. “Dialectical Tensions in Managing One’s Digital Footprint.” American Marketing Association Winter Educators’ Conference. Tampa, Florida.  
20-23 February 2009.

Markos, E., L.I. Labrecque. “Blurring the Boundaries between Real and Virtual: Consumption Experiences and the Self Concept in the Virtual World.” Association for Consumer Research North American Conference. San Francisco, California. 22-26 October 2008. (working paper submission)

Labrecque, L.I., A. Khare, A.K. Asare, H. Greene. “Word of Mouse Versus Professional Movie Critics: Which has a Greater Impact on Movie Success?” American Marketing Association Summer Educators’ Conference.  San Diego, California. 8-11 August 2008.  


Labrecque, L.I., S. Grzeskowiak, A.S. Krishen. “Social Motivations for Brand Loyalty: The Role of Conformity and Escapism.” American Marketing Association Summer Educators’ Conference. San Diego, California. 8-11 August 2008. 


Diamond, W.D., L.I. Labrecque. “Effects of Common Front-of-Package Icons on Nutrition Facts Panel Viewing Time and Product Perception.” Marketing and Public Policy Conference.  Philadelphia, Philadelphia.  31 May - 1 June 2008.

Milne, G.R., L.I. Labrecque, C. Cromer. “Toward an Understanding of the Online Consumer’s Risky Behavior and Privacy.” Marketing and Public Policy Conference. Philadelphia, Philadelphia.  
31 May - 1 June 2008. (working paper submission)

Labrecque, L.I.,  E. Markos. “Experiences in the Virtual World: How Consumption, Flow, Telepresence and Marketing Play Out in Second Life.” Advertising and Consumer Psychology Conference. Philadelphia, Philadelphia. 
1 May 2008.

Labrecque, L.I., W.D. Diamond. "Did You Pay Attention to the Ad? Predicting Implicit and Explicit Memory from Ad Viewing Time.” Society for Consumer Psychology Conference New Orleans, Louisiana. 21-23 February 2008.

Brashear, T., A.K. Asare, L.I. Labrecque. "Social Responsible Retailing (SRR): A Framework of Business Practices.” Society for Marketing Advances Conference. San Antonio, Texas. 7-10 November 2007.

Invited conference roundtable discussions

“Bringing Business World Experiences to the Classroom.” Direct/Interactive Marketing Research Summit.Boston, Massachusetts.  1-3 October 2011.

“Implementing a Direct/Interactive (D/I) Undergraduate Curriculum.” Direct/Interactive Marketing Research Summit.  San Francisco, California. 9-10 October 2010.

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