Frank Svestka
| Title: | Associate Professor |
| Office #: | Maguire 448 |
| Phone: | 312.915.6135 |
| E-mail: | fsvest1@luc.edu |
Personal Information
Degrees
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PhD, Mass Communications-Advertising, University of Wisconsin-Madison, 1966
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MBA, Marketing and Statistics, Miami University, 1956
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BBA, Marketing and Statistics, Miami University, 1954
Research Interests
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Advertising theory
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History of advertising
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Retailing management
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Promotion techniques
Professional Associations
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American Marketing Association
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American Academy of Advertising
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Specialty Advertising Association
Courses Taught
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Marketing Management, Undergraduate and MBA
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Marketing Communications, MBA
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Advertising Management
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Promotion Management
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Sales Management