Online Marketing for the Web
If you are not using the Internet to sell your goods, services or ideas, you are a dinosaur in the world of business. Everyone 'googles' a potential business partner and if you have no real Web presence, you are suspect.
This course teaches the fundamentals of what it takes to get your business online. From the basics of purchasing a domain name to constructing a basic website the course moves through the whole process of web marketing. We will teach how to drive traffic to your site, how to manage contacts and how to maximize the money-making potential inherent in Internet commerce.
Participants will leave with specific skills which will empower them to use the Web to create a successful cyber-identity and Internet presence for their businesses.
Who Should Attend
Entrepreneurs who want to use the Web to sell ideas, products or services, corporate marketing professionals who want to use the Internet, individuals contemplating how to sell online. Aimed at small to mid-sized business owners but also useful for corporate web marketers.
Program choices include:
- Buying your URL
- Choosing hosting packages
- Developing the site. using designers or doing it yourself
- Site design, page layout, copy and use of images
- Search engine basics
- Blogging and podcasting
- Affiliate marketing
- Creating marketing buzz online
- Hot topics - online trends worth knowing about
Fees are based on the level of customization, development and delivery time, and vary by project.
For more information about our organizational programs, custom programs and organizational retreats, please contact us at: 312.915.6781; or e-mail: firstname.lastname@example.org.
Ready to learn more? Request additional information about this program.
Programs can be conducted in our Executive Education classrooms or at your organization.