Loyola University Chicago

Student Activities

School of Law

Loyola Consumer Law Review Symposium 2016

Loyola Consumer Law Review Symposium

Advertising in Digital Media: Disclosures and Transparency in Social Media

March 18, 2016
8:30 AM – 2 PM

Philip H. Corboy Law Center
Power Rogers & Smith Ceremonial Courtroom, 10th Floor
25 E. Pearson St., Chicago

This year’s symposium concentrates on popular online methods of communicating with consumers through social media outlets such as Twitter, Facebook, and Instagram; blogs; and consumer review portals such as Amazon and Yelp. This symposium considers the myriad consumer protection issues presented by the online space and examines whether extant regulations adequately govern these platforms. Speakers will examine the use of social media outlets, native advertising, targeted marketing, and user-generated content, among other topics. The symposium will also explore how privacy limitations and consumers’ trust in these platforms’ communications have the potential to adversely affect consumer decision-making. 

RSVP to Symposium Editor Thomas S. Terranova
tterran@luc.edu 

AGENDA
8:30 – 9 AM Registration/Breakfast

9:00 – 9:15 AM Opening Remarks
Lea Krivinskas Shepard, Loyola University Chicago School of Law

9:15 – 10:15 AM
Panel #1 – Disclosure and Transparency in Online Media

  • Angela Campbell, Georgetown Law – "Online Advertising Targeting Children"

Moderator:  Steven Ramirez, Loyola University Chicago School of Law

10:15 – 10:30 AM Break

10:30 – 11:45 AM
Panel #2 – Social Media Marketing: Testimonials, Trust, and Privacy: Moderated by Prof. Jane Locke

  • Ari Waldman, New York Law School – "Privacy, Trust, and the Propensity to Share Personal Information Online"
  • Alexander Nguyen, Edelson – "Consumer Privacy Class Actions in the Social Media Age"
  • Deborah Gerhardt, University of North Carolina School of Law – "Innovation in branding and social entrepreneurship"

Moderator: Jane Locke, Loyola University Chicago School of Law

11:45 AM – 12:45 PM  Lunch

  • 12:00 – 12:30: Address – Steven Wernikoff, Federal Trade Commission  – "Challenges Protecting Consumers Posed by the Digital Revolution"

12:45 – 1:45 PM
Panel #3 – Influencing Consumer Decision Making

  • David Friedman, Willamette University - "Peer Information Brokers" (e.g. Yelp! and Angie's List)
  • Prentiss Cox, University of Minnesota Law School - "Making Do or Doing Over: Old Law and New Online Markets"

Moderator: Matthew Sag, Loyola University Chicago School of Law

1:45 – 2 PM Tom Terranova, Symposium Editor and Robert Gottfried, Editor-In-Chief

REGISTRATION INFORMATION
 Loyola University Chicago School of Law is pleased to present this symposium at no charge for Loyola students and faculty and individuals not seeking CLE credit. For those who wish to obtain credit, the registration fee is $50, or $40 for alumni. There is no charge for CLE credit for current School of Law students and faculty, and a 50% fee reduction is offered for attorneys working in the areas of government or public interest. Registration is appreciated as seating is limited. Open seating will be available on a first-come basis to those who do not register. To register, please email Thomas S. Terranova at tterran@luc.edu.

This conference has been approved by the Illinois MCLE board for 3.75 hours of credit.

ABOUT THE LOYOLA CONSUMER LAW REVIEW
The Loyola University Chicago Consumer Law Review (CLR), published three times per year, is the only law review of its kind in the country. Established in 1988, the CLR is dedicated to examining current legal issues as they relate to consumers. The CLR is edited and managed entirely by students and provides a forum for dialogue among practitioners, academics and the rest of the publication’s broad subscriber base. The CLR strives to be approachable to a wide audience while maintaining the highest level of scholarship in the field.

 

SPEAKERS
Angela Campbell
Professor Campbell directs the Communications and Technology Law Clinic at Georgetown Law.  Working with a coalition of organizations, she played a key role in the adoption of the Children’s Online Privacy Protection Act (COPPA) as well as the promulgation and revision of rules by the FTC to implement COPPA.  Professor Campbell also writes about children and media.  Her law review publications include Pacifica Reconsidered: Implications for the Current Controversy Over Broadcast Indecency (2010);  Restricting the Marketing of Junk Food to Children by Product Placement and Character Selling (2006);  Self-Regulation and the Media (1999);  Ads2Kids.com: Should Government Regulate Advertising to Children on the World Wide Web? (1998), and Lessons from Oz: Quantitative Guidelines for Children’s Educational Television (1997).  Prior to joining the Georgetown Faculty in 1988, Professor Campbell was an attorney with the Antitrust Division of the United States Department of Justice and in private practice.  She holds an LLM from Georgetown Law, a JD from UCLA Law, and a BA from Hampshire College.

Prentiss Cox
Professor Cox writes and teaches in the area of consumer protection law, public civil law enforcement and legal practice skills at the University of Minnesota Law School.  Prior to joining the university, he served as manager of the Consumer Enforcement Division in the Minnesota Attorney General's Office, and was a judicial clerk in the United States District Court for the Northern District of Illinois.  He prosecuted numerous nationally recognized cases involving subprime mortgage lending, foreclosure, banking regulation, state attorney general enforcement authority, consumer fraud, and related matters. Professor Cox has drafted and testified before Congress and state legislatures for numerous consumer protection statutes and rules, and has served as a trainer and consultant for state and federal government agencies and for developing nations. He was a member of the inaugural Consumer Advisory Board of the United States Consumer Financial Protection Bureau, and serves on the board of directors of the State Center for Antitrust and Consumer Protection Enforcement, among other service activities. Professor Cox has been selected as a Minnesota "Super Lawyer" and received numerous University service and teaching awards. 

David Friedman
Professor Friedman is an associate professor at the Willamette University College of Law, where he concentrates his scholarship in the areas of marketing and advertising law and behavioral economics. Willamette law students have selected him as Outstanding Professor of the Year several times. He received the university’s Jerry F. Hudson Award for Excellence in Teaching in 2012. In the past, Professor Friedman served as the director of the College of Law’s certificate program in Law and Business. Before joining the Willamette faculty in 2008, he was a management consultant for Monitor Group, a global strategy consultancy founded by professors from Harvard Business School. He received his JD from Yale Law School and his BA from Yale College.                               

Deborah Gerhardt
Professor Gerhardt is an associate professor at the University of North Carolina School of Law. She teaches Art Law, Copyright Law, Trademark Law, Contracts and a practical writing seminar on intellectual property strategies and transactions.   She specializes in the intersection of law and creativity and has written leading articles in trademarks, copyrights, art law, false advertising, and plagiarism.  Professor Gerhardt recently co-authored a bridge-to-practice contracts text.  She received a grant from the Andrew W. Mellon foundation to support research to clarify whether art and historical documents are protected by copyright or in the public domain. Prior to joining the law faculty at UNC, she clerked for the Honorable Judge John M. Manos in the United States District Court for the Northern District of Ohio and practiced at Jones Day Reavis & Pogue in Cleveland. She earned her AB degree from Duke University and her JD degree cum laude from Case Western Reserve School of Law.

Alexander Nguyen
Mr. Nguyen previously served as federal prosecutor and deputy chief of the cybercrime unit for the United States Attorney’s Office in the Eastern District of Virginia. In that capacity, he investigated, prosecuted, supervised, and tried a wide range of computer crime and intellectual property matters, including hacking and cyber intrusions, data breaches, intellectual property violations, large-scale identity theft and online fraud, national security, trade secrets, and online child exploitation matters. He also served as a federal prosecutor for the United States Attorney’s Office in the Eastern District of Pennsylvania where he prosecuted criminal matters, including tax evasion, political corruption, fraud, money laundering, terrorism, narcotics, and violent crime. In 2010 and 2011, he served in the Office of the White House Counsel to help manage and implement key White House law and public policy initiatives, helped respond to congressional oversight investigations, provided ethics advice to senior officials, and assisted with political appointments. Mr. Nguyen served on the board of the Asian Pacific American Bar Association Educational Fund and was the president of the Vietnamese American Bar Association in Washington, DC.

Ari Waldman
Professor Waldman is an associate professor of law and director of the Innovation Center for Law and Technology at New York Law School. He has a PhD in sociology from Columbia University, a JD from Harvard Law School, and a BA, magna cum laude, from Harvard College. His research focuses on the law and sociology of Internet life, with particular focus on privacy, social networks, intellectual property, and cyber-harassment. His scholarship, which bridges social science, empirics, and the law, has appeared or is forthcoming in leading law reviews, including the Iowa Law Review, the University of Miami Law Review, the Maryland Law Review, the Hastings Law Journal, and the Temple Law Review. Professor Waldman is the founder and director the Tyler Clementi Institute for CyberSafety at New York Law School, which includes, among other things, the only law school clinic that will provide pro bono representation to victims of cyber-harassment.

Steve Wernikoff
Mr. Wernikoff presently is the Enforcement Coordinator with the Federal Trade Commission’s Office of Technology Research and Investigation.  During his 15 years at the FTC, Mr. Wernikoff has managed investigations and litigated civil law enforcement actions concerning a wide variety of e-commerce and emerging technology issues, including Internet and mobile advertising, credit card, and other financial fraud, data privacy and security, email and text message spam, and telemarketing.  Steve also has served as an adjunct faculty member at two Chicago law schools, where he has taught courses involving Internet fraud, online advertising and privacy issues.  Prior to working at the FTC, he worked at a law firm in Chicago and served as a law clerk in the United States District Court of the Northern District of Illinois.