Loyola University Chicago

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Faculty & Staff details

Joan Phillips
Title: Associate Professor
Office #: Maguire 438
Phone: 312.915.7815
E-mail: jphillips@luc.edu

 

 

 

 

 

 

 

 

 

 

 

 

Personal Information

Degrees

  • Ph.D., Business Administration (Marketing & Statistics), University of Illinois  at Urbana-Champaign
  • M.B.A., Darden Graduate School of Business, The University of Virginia
  • B.A., cum laude in Political Science, State University of New York at Albany
Research Interests
  • Brand Strategy and Consumer Behavior
  • Hot cognition—how the valence of prior brand attitudes impacts consumers’ processing of new information and its effect on decision making and choice
  • Values—how personal values impact consumer decision making and choice
  • Research Methods
  • Cognitive aspects of judgment and decision making—how to improve the veracity of judgments about self, others, and establishments
  • Survey research methods—how to improve questionnaire design
  • Laddering research methods—how to improve cognitive interviewing techniques
  • Marketing and Society
  • Political marketing, Antitrust issues, Internet privacy, Relationship marketing

Professional Associations

  • American Marketing Association
  • SIG memberships: Marketing Strategy, Research Methods, Marketing and Society
  • Association for Consumer Research
  • The Academy of Marketing Science
  • The Society for Consumer Psychology

Awards & Research Grants

  • Mendoza College of Business Summer Research Grant, University of Notre Dame, 2000-2007
  • Institute for the Study of Business Markets, Pennsylvania State University, Business Marketing Doctoral Research Support Award, 1995-1996
  • Richard D. & Anne Marie Irwin Doctoral Dissertation Fellowship, 1995-1996
  • State Farm Doctoral Dissertation Grant, 1996

Courses Taught

  • MARK 460: Marketing Management
  • MARK 390: Marketing Strategies

 

Research Listings

REFEREED PUBLICATIONS
Phillips, Joan M., Thomas J. Reynolds, and Kate Reynolds (2010), “Decision-Based Voter Segmentation: An Application for Campaign Message Development,” European Journal of Marketing: Special Issue on Political Marketing, forthcoming.
"A Review and Comparative Analysis of Laddering Research Methods: Recommendations for Quality Metrics," Review of Marketing Research, 5 (6), 130-174. 2009, Co-Authors: Thomas J. Reynolds
Phillips, Joan M. and Thomas J. Reynolds (2009), “A Hard Look at Hard Laddering: A Comparison of Studies Examining the Hierarchical Structure of Means-End Theory,” Qualitative Market Research: An International Journal, 12 (1), 83-99 2009 .
Reynolds, Thomas J. and Joan M. Phillips (2008), “A Review and Comparative Analysis of Laddering Research Methods: Recommendations for Quality Metrics,” Review of Marketing Research, 5 (December), 130-174.
Urbany, Joel E., Thomas J. Reynolds, and Joan M. Phillips (2008), “How to Make Values Count in Everyday Decisions,” MIT Sloan Management Review, 49 (Summer), 75-80.
Phillips, Joan M., Joel E. Urbany, and Thomas J. Reynolds (2008), “Confirmation and the Effects of Valenced Political Advertising: A Field Experiment,” Journal of Consumer Research, 34 (April), 794-806.
Bickart, Barbara A., Joan M. Phillips, and Johnny Blair (2006), “The Effects of Discussion and Question Wording on Self and Proxy Reports of Behavioral Frequencies,” Marketing Letters, 17 (July), 167-180.
Gundlach, Gregory T. and Joan M. Phillips (2003), “Contributions and Challenges of Marketing to Antitrust,” New York Law School Law Review, 47 (1), 51-66.
Gundlach, Gregory T., Joan M. Phillips, and Debra M. Desrochers (2002), “Antitrust and Marketing: A Primer and Call to Research,” Journal of Public Policy & Marketing, 21 (Fall), 232-236.
Gundlach, Gregory T. and Joan M. Phillips (2002), “Marketing in Antitrust: Contributions and Challenges,” Journal of Public Policy & Marketing, 21 (Fall), 250-253.
Phillips, Joan M., Ben S. Liu, and Thomas G. Costello (1998) “A Balance Theory Perspective of Triadic Supply Chain Relationships,” Journal of Marketing Theory and Practice, 6 (Fall), 78-91.
PAPERS PRESENTED AT PROFESSIONAL MEETINGS
"The Application of Cognitive Processes to Organizational Surveys: How Informants Report about Interorganizational Relationships," Third International Conference on Establishments Surveys: Survey Methods for Businesses, Farms, and Institutions, Montreal, Quebec, Canada, June 2007
"Does Confirmation Trump Valence? Confirmation and the Effect of Negative and Positive Political Advertising," 2006 Association for Consumer Research Conference, Orlando, FL, October 2006 , Co-presenting: Joel E. Urbany and Thomas J. Reynolds
"The Impact of Political Advertising on Young Voters in the 2004 U.S. Presidential Election," 2005 Marketing and Public Policy Conference, American Marketing Association, Washington, DC, May 2005 , Co-presenting: Joel E. Urbany and Thomas J. Reynolds
"Predicting Others' Behavioral Freequencies: The Role of Judgment Strategy, Knowledge, and Regularity," 2004 Association for Consumer Research Conference, Portland, OR, October 2004 , Co-presenting: Barbara A. Bickart and Geeta Menon
"Marketing's Potential Contributions to Antitrust," 2003 Marketing and Public Policy Conference, American Marketing Association, Washington, DC, May 2003 , Co-presenting: Gregory T. Gundlach
"Predictin Others' Behavioral Frequencies: The Role of Judgment Strategy and Observation," 2003 Society for Consumer Psychology Winter Conference, New Orleans, LA, February 2003 , Co-presenting: Barbara A. Bickart and Geeta Menon
"Marketing in Antitrust: Contributions and Challenges," 2002 Marketing and Public Policy Conference, American Marketing Association, Atlanta, GA, May 2002 , Co-presenting: Gregory T. Gundlach
"Privacy Seals: Signal or Sanction?," 2002 Marketing and Public Policy Conference, American Marketing Association, Atlanta, GA, May 2002 , Co-presenting: Patrick E. Murphy
"Protecting On-Line Privacy: The Role of Privacy Seals," 2001 American Marketing Association Winter Educators' Conference, Phoenix, AZ, February 2001 , Co-presenting: Patrick E. Murphy
"Recalling Events: Examples as Cues in Behavioral Research," Association for Consumer Research Conference, Salt Lake City, UT, October 2000 , Co-presenting: Carolyn J. Simmons and Barbara A. Bickart
"The Application of Cognitive Processes to Organizational Surveys: How Informants Report about Interorganizational Relationships," 1999 American Marketing Association Summer Educators' Conference, San Francisco, CA, August 1999
"Using Products to Excess: An Intersection of Law and Consumer Behavior," 1998 Association for Consumer Research Conference, Montreal, Quebec, Canada, October 1998 , Co-presenting: Karl A. Boedecker, Fred W. Morgan, and Jeffrey J. Stoltman
"The Use of Interactive Cognitive Interviewing to Improve the Quality of Reporting of Autobiographical Behavior," 1998 American Marketing Association Summer Educators' Conference, Boston, MA, August 1998 , Co-presenting: Seymour Sudman
"Loyalty and Satisfaction in a Triadic Channel Relationship," 1998 CBIM/ISBM Conference, Atlanta, GA, January 1998 , Co-presenting: Ben S. Liu and Thomas G. Costello
OTHER RESEARCH ACTIVITY
"How Informants Report About Interorganizational Relationships," Research Report: Institute for the Study of Business Markets, Penn State, ISBM Report Number 23-1999. 1999