Master of Science in Integrated Marketing Communications
Loyola's Master of Science in Integrated Marketing Communications (M.S.I.M.C.) degree program provides a distinctive approach to the study of marketing and communications within a nationally ranked and accredited school of business. While most graduate schools of business offer a limited number of marketing-related courses as part of their overall curriculum, the M.S.I.M.C. degree program allows students to explore in depth the important issues encountered daily by marketing professionals. Simultaneously, students gain a foundation in the traditional areas of business that work in concert with the specific field of marketing. Loyola also offers students the opportunity to enhance their business insights and skills with the M.B.A./ M.S.I.M.C. dual-degree program.
Loyola's M.S.I.M.C. degree program combines contemporary marketing theories with hands-on problem-solving to give students a broad understanding of the new and evolving methods that companies use to develop, communicate and promote their products and services to customers. This approach results in a well-rounded, cutting-edge education that prepares graduates for swift career advancement.
Students enter the M.S.I.M.C. degree program with a strong interest in marketing and a desire to pursue a career in this field. Many have undergraduate degrees in journalism, communication, advertising or marketing, and are looking for additional credentials for a successful career in marketing communications. The program also attracts working professionals from a variety of backgrounds and fields who are looking to make a career change.
Graduates of the M.S.I.M.C. degree program are well-prepared to advance to upper-level positions in consumer or business-to-business companies, e-commerce firms, not-for-profit organizations, or in agencies specializing in advertising, database/direct marketing, public relations or sales promotion.
