Your Self-Marketing Networking Profile
Creating Your Self-Marketing Profile & Your 60-Second Sell
The Self Marketing Profile
A self marketing profile encapsulates who you are and what you have to offer the job market and can be used in a variety of situations. A self marketing profile should include:
- Your skills: Choose one or two skills which are most marketable in your chosen field. Choose skills from the six categories of executive skills: technical, analytical, organizational, communication, interpersonal, and leadership. Always be prepared to illustrate how you used your skills with stories from your work or academic experience.
- Your knowledge: You can have knowledge of an industry (banking), academic subject (Finance), region or culture (Japan), or organization/type of organization (military, non-profit, IBM). Your knowledge can come from professional, academic, or personal experience/background. For example, someone who worked in a family business during their formative years has knowledge of small business environments; someone who is an accomplished athlete may have knowledge of a particular sport (resulting in opportunities in sports management, equipment, events, etc.).
- Your experience: It is best to quantify experience in terms of years, whenever possible. Experience can be professional, volunteer, internship, or entrepreneurial. For example, working for several companies in sales may be represented as "five years of progressively responsible positions in marketing/sales."
- Your personal qualities: "Show me, don't tell me” is the guideline for discussing qualities. Always illustrate claims with examples from your experience such as "I am especially innovative as evidenced by my approach to solving systems problems at xyz company"
The Sixty Second Sell: How To Use Your Profile
- At a Career Fair
It is a pleasure to meet you. I am particularly interested in the cosmetics industry and your firm is a recognized leader. I have an extensive background (experience) in retail sales and a degree in marketing from Loyola University’s School of Business, where I specialized in international marketing (knowledge). I am very entrepreneurial, as evidenced by my success as an independent consultant (qualities). I am also knowledgeable about Latin American business practices (knowledge) and speak Spanish (skills). Are there opportunities in your firm for someone with my qualifications?
- At a Networking Event
Hi, my name is ____ and I am a junior majoring in international marketing. It’s nice to meet you. I am particularly interested in speaking with you since I am interested in the cosmetics industry and your firm is a recognized leader. Can you tell me more about your firm and how you got into the business? What suggestions or recommendations do you have for me if I am serious about pursuing this line of business? How did you make the decision to work in the cosmetics industry? How did you end up finding your first job out of school?
An “elevator speech” is a 30-60 second introduction that tells who you are as a professional, what you enjoy doing, and what you are looking for. It’s the answer to the question “Tell me about yourself.” It offers the opportunity to express your expertise and strengths, and to position your capabilities in the mind of the listener. In creating your “elevator speech” you need to be creative and innovative, yet tactful and professional. Keep in mind the finished product should take you no more than approximately 30 seconds to verbally recite (about the amount of time you would have in an elevator ride). Include:
- I am a (professional / student / at the level of) …
- With experience in (functions / capabilities) …
- My strengths and interests include (unique activities and professional qualities) …
- I have worked with/for (types of organizations / industries / fields) …
- I am seeking an opportunity in …
- Do you know anyone who happens to work in that field?
- Would you be willing to keep an eye out for something that matches those qualifications?
- Do you know someone else I can contact who might be able to assist me?