Integrated Marketing Communication
The BA in Applied Studies with a concentration in Integrated Marketing Communication is comprised of 120 credit hours: 51 credit hours in the major, 18 credit hours in Integrated Marketing Communication concentration, the 48 credit hours of University Core Requirements and 27 credit hours of Electives
I. Foundational Skills (6 credit hours):
- ECON 201 or 202 Microeconomics or Macroeconomics (3 credit hours)
- CPST XXX World Geography (3 credit hours)
II. Communication Skills (9 credit hours):
COMM 175 Introduction to Communication (3 credit hours)
Writing Skills -- Select one course from the following: (3 credit hours)
- ENGL 310 Advanced Writing
- ENGL 185 Creative Writing
- CPST XXX Technical Writing
Communicaton Skills --Select one course from the following: (3 credit hours)
- COMM 101 Public Speaking and Critical Thinking
- COMM 200 Communication and New Media
- COMM 231 Conflict Management and Communication
- COMM 237 Small Group Communication
- COMM 215 Ethics & Communication
- COMM 277 Organizational Communication
III. Career Preparation (9 credit hours):
ODL 310 Accounting Principles and Applications (3 credit hours)
Applied Skills -- Select one course of the following (3 credit hours)
- CPST 247 Computer Concepts and Applications
- CPST XXX Advanced Accounting
- STAT 103 Statistics
Theoretical Skills -- Select one from the following (3 credit hours)
- CPST 370 Theories of Leadership
- CPST 360 Marketing and Organizational Behavior
- CPST 340 Principles of Marketing
- PLSC 367 International Political Economy
III. Integrated Marketing Communication Concentration - 18 hours:
The concentration of course work in Integrated Marketing Communication enhances student's skills and proficiency in marketing and communications; both for those new to the field or current professionals.
- COMM 210 Public Relations (3)
- COMM 211 Principles of Advertising (3)
- COMM 314 Public Relations Cases (formerly Advanced Public Relations) (3)
- COMM 365 Naturalistic Methods of Communication Research (3)
- FNAR 132 Visual Communication I (3)
- FNAR 383 Design Studio (3)