Applied Studies BA with Communication (PR/advertising) Concentration
The BA in Applied Studies with a concentration in Communication is comprised of 120 credit hours: 51 credit hours in the major, 24 hours in the Communication concentration, 48 credit hours of University Core Requirements and 21 credit hours of Electives.
I. Foundational Skills (6 credit hours)
- ECON 201 OR ECON 202 Economics (Microeconomics or Macroeconomics) (3 credit hours)
- CPST XXX - World Geography (3 credit hours)
II. Communication Skills (9 credit hours)
Communication (COMM 175 – Introduction to Communication) (3 credit hours)
Writing Skills -- Select one from the following courses (3 credit hours)
- ENGL 310 Advanced Writing
- ENGL 185 Creative Writing
- CPST XXX Technical Writing
Communication Skills -- Select one from the following courses (3 credit hours)
- COMM 101 Public Speaking and Critical Thinking
- COMM 200 Communication and New Media
- COMM 231 Conflict Management and Communication
- COMM 237 Small Group Communication
- COMM 215 Ethics & Communication
- COMM 277 Organizational Communication
III. Career Preparation (9 credit hours)
CPST 310 Accounting Principles and Application (3 credit hours)
Applied Skills -- Select one of the following courses (3 credit hours)
- CPST 247 Computer Concepts and Applications
- CPST XXX Advanced Accounting
- STAT 103 Statistics
Theoretical Skills Select one from the following courses (3 credit hours)
- CPST 370 Theories of Leadership
- CPST 360 Marketing and Organizational Behavior
- CPST 340 Principles of Marketing
- PLSC 367 International Political Economy
IV. Communication Concentration (24 credit hours)
- COMM 205 Reporting and Writing Across Platforms
- COMM 206 Writing for the Web
- COMM 312 Special Events Planning
- COMM 313 Corporate and Organizational Communication
- COMM 317 Media Planning
- COMM 318 Public Relations Writing
- COMM 321 Advertising Campaigns
- COMM 327 New Media Campaigns
Apply now or contact us to request more information about the BA in Applied Studies and communication courses.