Loyola University Chicago

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Loyola University Chicago

School of Continuing and Professional Studies

Public Relations in a Digital World

COMM 318: Public Relations Writing

Credit Hours

3

Prerequisites

COMM 210

Description

This course focuses on strategic public relations, writing for publics including print, broadcast and digital media with understanding of objectives, news values and formats. Outcome: Students develop competency writing and editing news releases, pitch letters, fact sheets, public service announcements, newsletters, and Web content to develop a portfolio of individual writing samples.

Loyola

School of Continuing and Professional Studies · 820 North Michigan Avenue, Lewis Towers 401, Chicago, IL 60611 · 312.915.6501
scps@luc.edu

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