Loyola University Chicago

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Loyola University Chicago

School of Continuing and Professional Studies

Public Relations in a Digital World

COMM 288: Public Relations in a Digital World

Credit Hours

3

Prerequisites

COMM 175 & 210.

Description

Digital technology has dramatically expanded communication for organizations. Traditional public relations methods are being enhanced by social media, blogging, live conferencing, videos and other tools to connect with audiences. Students will learn how to use new digital technologies in public relations, while also examining their social and ethical ramifications.

Loyola

School of Continuing and Professional Studies · 820 North Michigan Avenue, Lewis Towers 401, Chicago, IL 60611 · 312.915.6501
scps@luc.edu

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