Integrated Marketing Communication Certificate
COMM 210: Public Relations
Prerequisite: CMUN/COMM 150, 160 or 175.
This course introduces the theory and practice of public relations in communicating and establishing relationships with diverse publics. Topics include professional roles and ethical responsibilities, strategies and tools, media resources, and public relations writing.
Outcomes: Students will be able to demonstrate an understanding of the roles and practices of the public relations professional, develop PR plans, and create a portfolio or writing samples.