Loyola University Chicago

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Loyola University Chicago

School of Continuing and Professional Studies

Integrated Marketing Communication Certificate

COMM 210: Public Relations

Credit Hours

3

Prerequisites

Prerequisite: CMUN/COMM 150, 160 or 175. 

Description

This course introduces the theory and practice of public relations in communicating and establishing relationships with diverse publics. Topics include professional roles and ethical responsibilities, strategies and tools, media resources, and public relations writing.

Outcomes: Students will be able to demonstrate an understanding of the roles and practices of the public relations professional, develop PR plans, and create a portfolio or writing samples.

Loyola

School of Continuing and Professional Studies · 820 North Michigan Avenue, Lewis Towers 401, Chicago, IL 60611 · 312.915.6501
scps@luc.edu

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