Integrated Marketing Communication Program

The curriculum for the Certificate in Integrated Marketing Communications is under review. At this time, we are not accepting applications to the program. Please continue to check our website for more information about updated curriculum and admissions requirements.

The Certificate in Integrated Marketing and Communication is suitable for students interested in visual communications, marketing, or business communications, and would educate students for career growth and personal development both for those new to the field or current professionals. All courses are for credit and are transferable if a student is admitted to an undergraduate degree-seeking program.

For more information on the Integrated Marketing Communication Certificate, email adult@luc.edu.

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Requirements

Students must complete 6 courses (COMM 210, 211, 314, 365; FNAR 132, 383) for a total of 18 credit hours.

SCPS cannot guaranatee full-time status throughout the length of our certificate programs. Some certificate courses, such as FNAR 132 or 383, may be offered in the 16 week format during the day.

COMM 210 Public Relations Prerequisite: COMM 150 or 160 This course introduces the theory and practice of public relations in communicating and establishing relationships with diverse publics. Topics include professional roles and ethical responsibilities, strategies and tools, media resources, and public relations writing. Outcomes: Students will be able to demonstrate an understanding of the roles and practices of the public relations professional, develop PR plans, and create a portfolio or writing samples.

COMM 211 Principles of Advertising Prerequisite: COMM 150 or 160 This course provides an overview of the theory and hands-on practice of advertising including planning, strategy, creative development, and media planning. Elements of direct response, promotion, internet, and public relations are also presented. Outcomes: Students will be able to demonstrate an understanding of the principles of advertising and practice creative and decision-making skills in developing an advertising campaign.

COMM 314 Public Relations Cases Prerequisite: COMM 210 The course focuses on issues, strategies, and solutions in creating and maintaining relationships with key publics including media relations, internal communications, community relations, public affairs, investor relations, and crisis communications. Outcomes: Students will gain experience analyzing, formulating and applying case-specific solutions and developing an integrated campaign.

COMM 365 Naturalistic Methods of Communications Research Prerequisite: COMM 210 The course examines how communication research is conducted in naturalistic settings using qualitative methods associated with observations and in-depth interviewing. Outcomes: Students will become familiar with the reading and evaluation of communication research, and apply the concepts studied in class to the design and development of a research project.

FNAR 132 Visual Communication I This course initiates a professional sequence whereby the student receives an introduction to typography and the use of two dimensional design principles necessary for visual communication. Outcome: Students will gain an understanding of the fundamental principles of visual communication. They will develop technical skills in materials and techniques and they will be able to articulate both formal and artistic ideas to others.

FNAR 383 Designing for the Web A study of basic principles of successful web design, including typography, page layout, and site architecture, coupled with an examination of the Internet as a transformer of culture. Outcome: Students will be able to design and produce web sites that are attractive, functional and communicative. They will gain an understanding of the impact of the Internet and an appreciation of the varieties of artistic expression it contains.

International Students

International Students seeking admission to any certificate program in the School of Continuing and Professional Studies are required to demonstrate the ability to study at Loyola University Chicago with the appropriate F-I visa status classification. The Office of International Programs is available to assist you regarding the appropriate documentation to study with SCPS. Please feel free to contact them at 773.508.7706 or intlcntr@luc.edu. Please be advised:

You will be required to provide documentation of your ability to finance your tuition, fees, and living expenses. Please contact The Office of International Programs at 773.508.7706 for details and the appropriate forms needed. SCPS does not provide scholarship assistance for students seeking certificate credentials.
An I-20 certificate of eligibility can be issued after admission to an SCPS certificate program, documents regarding post-secondary, English language proficiency, and financial documentation have been submitted. For complete information on the documents needed to receive an I-20 and an F-1 visa as well as helpful advice, click here.

Tuition

Please visit the SCPS Tuition & Fee page for general information.

Apply now or contact us to request more information about the Integrated Marketing Communications Program at Loyola.